Cracking the (Social) Code –

Jan 19, 2009

-By Jim Calhoun

We often hear how the media landscape is changing. But the most striking media development in recent years is really the one that makes us human, and that’s our deep-seated desire to organize and maintain relationships (or socialize).

Thanks to sites like Facebook and MySpace, consumers now experience the world through the company they keep — a very caveman-like concept. The fact that marketers are struggling with this shift is somewhat ironic. Great marketers have long known that social dynamics play a critical factor in brand and purchase decisions, and the key to success is becoming an ingrained part of the consumer conversation.

Read more via Cracking the (Social) Code –


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