Category Archives: bloglink

Power 150 – Advertising Age

Todd Andrlik ranks the top media and marketing blogs for Advertising Age’s Power 150 list.

SELECTION METHODOLOGY:
What Todd came up with is a largely objective ranking, which is probably why it’s already gained such popularity among marketing and media bloggers. It uses a basic multimetric algorithm to obtain a final ranking based on the sum of eight sources, seven of which come from Google, Bloglines, Alexa, Yahoo! and Technorati. The last is Todd’s own personal subjective measure.

See the list at Power 150 – Advertising Age.

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Twitter Venn – Neoformix

By: Jeff Clark
Date: Wed, 17 Dec 2008

Venn Diagram’s can be used to illustrate the amount of overlap between various sets of items. In the projects section of Neoformix I have just published an application I call Twitter Venn. It supports investigation into the relationship between how words are used within the messages of all the people using Twitter.

Basically, you type in either two or three terms separated by commas, click ‘Search’, and get something like this:

In this example, the large circle on the left contains a great many small red circles which represent messages (tweets) that contain the word ‘chocolate’ but do not contain ‘milk’. The large circle on the right has blue circles representing messages that contain ‘milk’ but not ‘chocolate’. The intersecting area has purple circles indicating how many tweets contain both terms used together. The number of smaller circles is meant to show how frequently those words or combinations of words are used by people within Twitter. The bottom right area has a small table showing an estimate of the number of tweets/day for the various combinations.

Read more via Twitter Venn. Check-out these other cool apps from Neoformix: TwitArcs, Twitter Spectrum, Twitter StreamGraphs.

Branding in the Age of Social Media – Marketing & Strategy Innovation Blog

by: Matt Rhodes

Required reading this week at FreshNetworks has been this great presentation from Mike Trap on what he calls ’scalable intimacy’, the intersection between branding and social media.

Read more via Branding in the Age of Social Media – Marketing & Strategy Innovation Blog

7 tricks to Viral Web Marketing – Baekdal.com

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it… instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing – and let your fans do all the work for you.

With viral marketing, your campaigns will suddenly get a life of its own – and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it.

It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.

Read more via 7 tricks to Viral Web Marketing – Articles – Baekdal.com

Web Social Architecture: A Conceptual Map of the Social Web

Here’s a take on the idea of the social web and how it differs from page-based and broadcast conceptions of web space. The fundamental difference here is that where broadcast thinking envisions a web of HTML pages connected by hyperlinks, social thinking envisions a web of people, relationships, and content created by people.

The individual is at the center of the social web experience.

There are a lot of ways, obviously, you might draw this picture, and a lot of things you might include on it. For example, you could group the social web into communities, contacts, and content.

Read more via Web Social Architecture: A Conceptual Map of the Social Web.

More Web Ads Improve Their Aim – WSJ.com

By JESSICA E. VASCELLARO and EMILY STEEL

As marketers scale back their ad budgets, some new technologies that make it easier for marketers to track the impact of their online advertising are gaining ground.

Products based on these technologies — such as customized ads that show different products to different users, Web ads hidden inside links in text, and online coupons — are part of what is called “performance-driven advertising.” That’s because the products aim to improve and more precisely measure how a particular ad performs.

While no one format is likely to emerge as a silver bullet for marketers seeking to use their ad dollars more efficiently, the advertising industry is betting on these technologies to increase online advertising spending. Altogether, the U.S. online-ad market is expected to increase 9% to $25.7 billion in 2009, slowing from its year-earlier growth rate of 11%, according to estimates from research firm eMarketer.

Read more via More Web Ads Improve Their Aim – WSJ.com.

Marketing to Moms? Read the Digital Mom Report – guykawasaki.com

by: Guy Kawasaki

Razorfish and CafeMom issued a “Digital Mom” report that examines the role of digital technology in modern moms. (Do yourself a favor and click on the download PDF icon to read the report. It’s the second to the last icon in the navigation bar.)

Here is a quick summary to entice you to read the whole thing. Anyone who is trying to market products or services for moms should read this excellent report.

  1. “Social media and text messaging, instant messaging, and gaming, now used by the majority of digital moms, are no longer niche activities.”
  2. “At the same time, moms with children 12 or older are more likely than moms of children under 12 to use gaming and video. Marketers have an opportunity to respond to these trends by acknowledging that a ‘one-size-fits-all’ strategy against moms may not work.”
  3. “Marketers should recognize the dual purposes (communicating with peers and monitoring their kids) moms of older children have for engaging with emerging technologies, particularly social channels. They should learn more about the challenges moms face when embracing technology, and provide them with better resources and information to help them guide their children.”
  4. “Marketers have an opportunity to utilize communications channels like social networking, text messaging and gaming to facilitate conversation among moms and influence decision making.”
  5. “Marketers should consider marketing to mom as both an interconnected woman and a mom, as her interests extend beyond parenting.”
  6. “Among digital moms, the gap is closing between TV and other channels in creating initial awareness about products. Marketers should consider the penetration level and relative influence of each channel when determining how, when, and where to reach digital moms along the purchase funnel.”

If you’d like a quick way to scan what moms are blogging about, check out moms.alltop.

Original Post: How to Change the World: Marketing to Moms? Read the Digital Mom Report