7 tricks to Viral Web Marketing – Baekdal.com

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it… instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing – and let your fans do all the work for you.

With viral marketing, your campaigns will suddenly get a life of its own – and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it.

It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.

Read more via 7 tricks to Viral Web Marketing – Articles – Baekdal.com

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Web Social Architecture: A Conceptual Map of the Social Web

Here’s a take on the idea of the social web and how it differs from page-based and broadcast conceptions of web space. The fundamental difference here is that where broadcast thinking envisions a web of HTML pages connected by hyperlinks, social thinking envisions a web of people, relationships, and content created by people.

The individual is at the center of the social web experience.

There are a lot of ways, obviously, you might draw this picture, and a lot of things you might include on it. For example, you could group the social web into communities, contacts, and content.

Read more via Web Social Architecture: A Conceptual Map of the Social Web.

More Web Ads Improve Their Aim – WSJ.com

By JESSICA E. VASCELLARO and EMILY STEEL

As marketers scale back their ad budgets, some new technologies that make it easier for marketers to track the impact of their online advertising are gaining ground.

Products based on these technologies — such as customized ads that show different products to different users, Web ads hidden inside links in text, and online coupons — are part of what is called “performance-driven advertising.” That’s because the products aim to improve and more precisely measure how a particular ad performs.

While no one format is likely to emerge as a silver bullet for marketers seeking to use their ad dollars more efficiently, the advertising industry is betting on these technologies to increase online advertising spending. Altogether, the U.S. online-ad market is expected to increase 9% to $25.7 billion in 2009, slowing from its year-earlier growth rate of 11%, according to estimates from research firm eMarketer.

Read more via More Web Ads Improve Their Aim – WSJ.com.

Marketing to Moms? Read the Digital Mom Report – guykawasaki.com

by: Guy Kawasaki

Razorfish and CafeMom issued a “Digital Mom” report that examines the role of digital technology in modern moms. (Do yourself a favor and click on the download PDF icon to read the report. It’s the second to the last icon in the navigation bar.)

Here is a quick summary to entice you to read the whole thing. Anyone who is trying to market products or services for moms should read this excellent report.

  1. “Social media and text messaging, instant messaging, and gaming, now used by the majority of digital moms, are no longer niche activities.”
  2. “At the same time, moms with children 12 or older are more likely than moms of children under 12 to use gaming and video. Marketers have an opportunity to respond to these trends by acknowledging that a ‘one-size-fits-all’ strategy against moms may not work.”
  3. “Marketers should recognize the dual purposes (communicating with peers and monitoring their kids) moms of older children have for engaging with emerging technologies, particularly social channels. They should learn more about the challenges moms face when embracing technology, and provide them with better resources and information to help them guide their children.”
  4. “Marketers have an opportunity to utilize communications channels like social networking, text messaging and gaming to facilitate conversation among moms and influence decision making.”
  5. “Marketers should consider marketing to mom as both an interconnected woman and a mom, as her interests extend beyond parenting.”
  6. “Among digital moms, the gap is closing between TV and other channels in creating initial awareness about products. Marketers should consider the penetration level and relative influence of each channel when determining how, when, and where to reach digital moms along the purchase funnel.”

If you’d like a quick way to scan what moms are blogging about, check out moms.alltop.

Original Post: How to Change the World: Marketing to Moms? Read the Digital Mom Report

Visualizing Twitter as Barack Obama Became the 44th President – FlowingData

Posted by Nathan
Jan 22, 2009 to FlowingData Projects, Mapping

US Twitter Usage

On Tuesday, January 20, 2009 at 12pm, Barack Obama officially became the 44th president of the United States of America. As we all watched Obama being sworn in front of the massive crowd, Twitter was abuzz with excitement. Just how excited was the Twittersphere? Watch for yourself. The map starts early Monday morning. As the day moves on more people wake and tweet at a steady rate with increasing volume as the time comes nearer. Europe gets in on some of the action when the US goes back to sleep. Tuesday morning comes in with a new beginning in the air. Then boom, it’s time, and Twitter bursts with excitement.

Read more via Visualizing Twitter as Barack Obama Became the 44th President | FlowingData.

Cracking the (Social) Code – Adweek.com

Jan 19, 2009

-By Jim Calhoun

We often hear how the media landscape is changing. But the most striking media development in recent years is really the one that makes us human, and that’s our deep-seated desire to organize and maintain relationships (or socialize).

Thanks to sites like Facebook and MySpace, consumers now experience the world through the company they keep — a very caveman-like concept. The fact that marketers are struggling with this shift is somewhat ironic. Great marketers have long known that social dynamics play a critical factor in brand and purchase decisions, and the key to success is becoming an ingrained part of the consumer conversation.

Read more via Cracking the (Social) Code – Adweek.com

Seth’s Blog: What is viral marketing?

by Seth Godin

Seth Godin's HeadViral marketing is an idea that spreads–and an idea that while it is spreading actually helps market your business or cause.

Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.

A second kind has evolved over the last few years, and that’s a marketing campaign that spreads but isn’t the product itself. Shepard Fairey’s poster of Barack Obama was everywhere, because people chose to spread it. It was viral (it spread) and it was marketing (because it made an argument–a visual one–for a candidate.)

Something being viral is not, in an of itself, viral marketing. Who cares that 32,000,000 people saw your stupid video? It didn’t market you or your business in a tangible, useful way.

Read more via Seth’s Blog: What is viral marketing?